Creative
Director
WHO stilldesigns
19 years helping brands — from Olympic committees and global sports federations to luxury houses and startups - define who theyare and how they show up.
I've led international teams of up to twelve,and I've drawn every system I've directed.
The two have never been separate for me.
Expertise
Nineteen years across branding, packaging, digital products and creative leadership - from a one-person studio to directing a twelve-person multidisciplinary international team, without ever handing over the drawing.
Years designing — every
one of them hands-on
years leading
design teams
5
years teaching branding
and packaging at university
2022 — 2026
Creative Director
Penceo / The Learning Lab
Creative vision across global e-learning and branding for luxury and corporate clients. Led a 12-person team while personally designing high-end visual systems.
2019 — 2021
Senior Graphic Designer
Penceo
Branding, social and 360 campaigns for major international sports federations. Visual information system for the Olympic Games.
2018 — 2019
Senior Designer & Team Leader
Admind Branding & Communications
Led a 7-person team on ABB's global branding and the rebranding of its business units, with direct client ownership.
2011 — 2016
Lecturer, Packaging & Branding
Tischner European University
Taught branding and packaging design, supervised diploma seminars.
2007 — now
Founder, Creative Designer
Studio Mleczko
Independent studio delivering premium brand identities and packaging for clients across Europe.
Design & craft
Visual identity systems, rebranding, packaging, typography and layout, iconography, data visualisation, UI, digital campaigns and social assets — all produced, not just specified.
Creative leadership
Creative and art direction, team mentoring, stakeholder alignment, workshop facilitation, cross-functional work with PM and design.
AI in creative workflows
Prompt crafting, generative exploration, visual concept development, and human–AI co-creation integrated into production work.
Selected work
Three projects, documented in full - the problem, the decisions behind the design, and what it changed.
ATHLETIC
INTEGRITY
UNIT
Visual direction and hands-on design — annual reports, infographic systems, social media, presentations, event design
PENCEO
Brand concept, logotype, identity system,
brandbook, motion direction
OLYMPICGAMES
Lead designer - sole designer on the visual system (via Penceo)
More work
How I work
Three things that have stayed constant across nineteen years and very different clients.
STEP 1
Understand before you open a file
What the client needs is rarely what the brief says.A direction is right when it starts to hold together visually and solves the real problem underneath.
STEP 2
Moodboards or finished work.Nothing in between
Nobody looks at a grey box and imagines it green. I share the early direction or work that's resolved, and skip the stage where feedback is guesswork.
STEP 3
Suggest first, draw when it matters
I lead by proposing, not by taking the mouse. But when feedback comes back hard, two directions in parallel, the designer's and mine is the fastest way out.
STEP 4
AI is a tool, not a position
I use it like Figma or a stock library, when the project calls for it. To argue with an idea, to catch what I missed, to make something abstract fast.
ABOUT ME
If you can't explain why a decision is right, it probably isn't.
Nineteen years between two chairs: leading teams and doing the work myself. Twelve people at Penceo, seven at Admind and in both cases I directed the work and still drew the systems. Now I'm looking for the next place to do that, as a designer, a lead, or a director.
The title matters less than the work.
Let's talk
ROLES
Creative Director
Senior/ Lead Designer
SENIORITY
19 years
led teams up to 12
WORK MODEL
Remote across Europe
hybrid from Kraków
AVAILABILITY
Open now
~1 month notice
LANGUAGES
Polish (native)
English (fluent)
Download CV
Looking for a Creative Director or Senior Designer seat where I can keep both leading and drawing. Send the role, I reply within a day, and my full CV and case studies are one click away.
hi@maciejmleczko.pl
© 2026 MACIEJ MLECZKO - ALL RIGHTS RESERVED
Creative
Director
WHO still designs
19 years helping brands — from Olympic committees and global sports federations to luxury houses and startups - define who they are and how they show up.
I've led international teams of up to twelve, and I've drawn every system I've directed.
The two have never been separate for me.
Expertise
Nineteen years across branding, packaging, digital products and creative leadership - from a one-person studio to directing a twelve-person multidisciplinary international team, without ever handing over the drawing.
Years designing —
hands-on
Years leading
design teams
5
years teaching at
university
2022 — 2026
Creative Director
Penceo / The Learning Lab
Creative vision across global e-learning and branding for luxury and corporate clients. Led a 12-person team while personally designing high-end visual systems.
2019 — 2021
Senior Graphic Designer
Penceo
Branding, social and 360 campaigns for major international sports federations. Visual information system for the Olympic Games.
2018 — 2019
Senior Designer & Team Leader
Admind Branding & Communications
Led a 7-person team on ABB's global branding and the rebranding of its business units, with direct client ownership.
2011 — 2016
Lecturer, Packaging & Branding
Tischner European University
Taught branding and packaging design, supervised diploma seminars.
2007 — now
Founder, Creative Designer
Studio Mleczko
Independent studio delivering premium brand identities and packaging for clients across Europe.
Design & craft
Visual identity systems, rebranding, packaging, typography, layout, iconography, data visualisation, and social assets — all produced directly.
Creativeleadership
Creative and art direction, team mentoring, stakeholder alignment, workshop facilitation, and seamless cross-functional product workflow.
AI in workflows
Prompt crafting, generative exploration, visual concept development, and human–AI co-creation natively integrated into professional production pipelines.
Selected work
Three projects, documented in full - the problem, the decisions behind the design, and what it changed.
ATHLETIC
INTEGRITY
UNIT
Visual direction and hands-on design — annual reports, infographic systems, social media, presentations, event design
PENCEO
Brand concept, logotype, identity system, brandbook, motion direction
OLYMPIC GAMES
Lead designer - sole designer on the visual system (via Penceo)
MORE WORK
How I work
Three things that have stayed constant across nineteen years and very different clients.
STEP 1
Understand before you open a file
What the client needs is rarely what the brief says.A direction is right when it starts to hold together visually and solves the real problem underneath.
STEP 2
Moodboards or finished work.Nothing in between
Nobody looks at a grey box and imagines it green. I share the early direction or work that's resolved, and skip the stage where feedback is guesswork.
STEP 3
Suggest first, draw when it matters
I lead by proposing, not by taking the mouse. But when feedback comes back hard, two directions in parallel, the designer's and mine is the fastest way out.
STEP 4
AI is a tool, not a position
I use it like Figma or a stock library, when the project calls for it. To argue with an idea, to catch what I missed, to make something abstract fast.
ABOUT ME
If you can't explain why a decision is right, it probably isn't.
Nineteen years between two chairs: leading teams and doing the work myself. Twelve people at Penceo, seven at Admind and in both cases I directed the work and still drew the systems. Now I'm looking for the next place to do that, as a designer, a lead, or a director.
The title matters less than the work.
Let's talk
ROLES
Creative Director
Senior/ Lead Designer
Seniority
19 years
led teams up to 12
Work model
Remote across Europe
hybrid from Kraków
Availability
Open now
~1 month notice
Languages
Polish (native), English (fluent)
Looking for a Creative Director or Senior Designer seat where I can keep both leading and drawing. Send the role, I reply within a day, and my full CV and case studies are one click away.
hi@maciejmleczko.pl
Download CV
© 2026 MACIEJ MLECZKO - ALL RIGHTS RESERVED
ABOUT ME
If you can't explain why a decision is right, it probably isn't.
Nineteen years between two chairs: leading teams and doing the work myself. Twelve people at Penceo, seven at Admind and in both cases I directed the work and still drew the systems. Now I'm looking for the next place to do that, as a designer, a lead, or a director.
The title matters less than the work.
Expertise
Nineteen years across branding, packaging, digital products and creative leadership - from a one-person studio to directing a twelve-person multidisciplinary international team, without ever handing over the drawing.
Years designing — every
one of them hands-on
years leadingdesign teams
5
years teaching brandingand packaging at university
2022 — 2026
Creative Director
Penceo / The Learning Lab
Creative vision across global e-learning and branding for luxury and corporate clients. Led a 12-person team while personally designing high-end visual systems.
2019 — 2021
Senior Graphic Designer
Penceo
Branding, social and 360 campaigns for major international sports federations.Visual information system for the Olympic Games.
2018 — 2019
Senior Designer & Team Leader
Admind Branding & Communications
Led a 7-person team on ABB's global branding and the rebranding of its business units, with direct client ownership.
2011 — 2016
Lecturer, Packaging & Branding
Tischner European University
Taught branding and packaging design, supervised diploma seminars.
2007 — now
Founder, Creative Designer
Studio Mleczko
Independent studio delivering premium brand identities and packaging for clients across Europe.
Design & craft
Visual identity systems, rebranding, packaging,
typography and layout, iconography, data
visualisation, UI, digital campaigns and social
assets — all produced, not just specified.
Creative leadership
Creative and art direction, team mentoring,
stakeholder alignment, workshop facilitation,
cross-functional work with PM and design.
AI in creative workflows
Prompt crafting, generative exploration, visual
concept development, and human–AI co-
creation integrated into production work.
How I work
Three things that have stayed constant across nineteen years and very different clients.
STEP 1
Understand beforeyou open a file
What the client needs is rarely what the brief says. A direction is right when it starts to hold together visually and solves the real problem underneath.
STEP 2
Moodboards or finished work. Nothing in between
Nobody looks at a grey box and imagines it green. I share the early direction or work that's resolved, and skip the stage where feedback is guesswork.
STEP 3
Suggest first, draw when it matters
I lead by proposing, not by taking the mouse. But when feedback comes back hard, two directions in parallel, the designer's and mine is the fastest way out.
STEP 4
AI is a tool,not a position
I use it like Figma or a stock library, when the project calls for it.To argue with an idea, to catch what I missed, to make something abstract fast.
Selected work
Three projects, documented in full - the problem, the decisions behindthe design, and what it changed.
MORE WORK
ATHLETIC
INTEGRITY
UNIT
Visual direction and hands-on design — annual reports, infographic systems, social media, presentations, event design
CASE STUDIES
PENCEO
Brand concept, logotype, identity system,
brandbook, motion direction
OLYMPICGAMES
Lead designer - sole designer on the visual system (via Penceo)
Creative
Director
WHO still designs
19 years helping brands — from Olympic committees and global sports federations to luxury houses and startups - define who they are and how they show up.
I've led international teams of up to twelve, and I've drawn every system I've directed.
The two have never been separate for me.
Let's talk
ROLES
Creative DirectorSenior/ Lead Designer
Seniority
19 yearsled teams up to 12
Work model
Remote across Europe
hybrid from Kraków
Availability
Open now~1 month notice
Languages
Polish (native)English (fluent)
Download CV
Looking for a Creative Director or Senior Designer seat where I can keep both leading and drawing. Send the role, I reply within a day, and my full CV and case studies are one click away.
hi@maciejmleczko.pl
© 2026 MACIEJ MLECZKO - ALL RIGHTS RESERVED